Best Black Friday Deals 2019: The Ultimate Roundup (2024)

All the best Black Friday deals on TVs, computers, smart home gadgets, clothing and more. It's time to make your Black Friday 2019 shopping list.

Planning your Black Friday shopping strategy can be overwhelming, with so many retailers offering so many deals simultaneously. To help you make your shopping list, our experts have combed through all the Black Friday ads that have been released this year and rounded up the biggest deals in some of the biggest shopping categories.

These are by no means all the deals, or all the doorbusters (see a list of all the doorbusters from major merchants here). Instead, they're our handpicked best, based on our comparisons of all the Black Friday ads that have come out, plus historical price comparisons.

We'll be updating our list as more deals come out. Remember: These items below are Black Friday/Cyber Week deals, and these prices will NOT go live until the sales do. And some products are already selling out.

Table of contents

  • Top Black Friday TV deals
  • Best Black Friday clothing and beauty deals
  • Best Black Friday smart home deals
  • Best Black Friday earbud deals
  • Best Black Friday gaming deals
  • Best Black Friday phone deals
  • Best Black Friday computer and tablet deals
  • Best Black Friday smartwatch and fitness tracker deals
  • Best Black Friday toy deals
  • Best Black Friday home goods and appliance deals

Best Black Friday TV deals

4K TV deals

TVs and Black Friday have gone hand-in-hand for years. These days, you don't have to line up at the door to get a good deal. Nearly all TV "doorbusters" are now available online. And, this year, we are seeing some of the lowest prices ever on large-screen 4K TVs.

  • 50-inch onn. Class 4K Roku Smart TV for $148 at Walmart (available Nov. 27 at 10 p.m. online)
  • 50-inch Samsung Smart UHD HDR TV for $279.99 ($70 off) at Target
  • 55-inch Samsung Class - QLED - Q60 Series - 2160p - Smart - 4K UHD TV with HDR for $699.99 ($200 off) at Best Buy.
  • 58-inch onn. Class 4K Roku Smart TV for $198 at Walmart (available Nov. 27 at 10 p.m. online)
  • 65-inch Hisense - Class - LED - H6500F Series - 2160p - Smart - 4K UHD TV with HDR for $299 ($200 off) at Best Buy
  • 65-inch Samsung Class 7-Series Curved 4K Ultra HD Smart HDR TV for $599 ($130 off) from Sam's Club
  • 70-inch Samsung Class 6-Series 2160p Smart 4K UHD TV with HDR for $549.99 ($350 off) from Best Buy
  • QLED 75-inch Class -Q60 Series - 2160p - Smart - 4K UHD TV with HDR for $1,499.99 from ($500 off) Best Buy
  • 75-inch Class - LED - NU6900 Series - 2160p - Smart - 4K UHD TV with HDR for $749.99 ($350 off) at Best Buy.
  • 82-inch Class - LED - UM8070PUA Series - 2160p - Smart - 4K UHD TV with HDR for $1,599 ($600 off) at Best Buy and Sam's Club.

TV streaming deals

  • Google Smart TV Kit (Chromecast + Google Home Mini + $10 Vudu credit) for $35 ($29 off) at Walmart
  • Google Nest Mini (newest version) for $29 ($20 off) at Kohl's and Google Store.
  • Amazon Fire TV Stick for $19.99 ($20 off) at Amazon, Best Buy and Kohl's.
  • Amazon Fire TV Stick 4K for $25 off -- just $24.99 at Amazon.
  • Amazon Fire TV Cube for $30 off -- just $89.99 at Amazon.

Best Black Friday clothing and beauty deals

Department stores and brands alike offer Black Friday deals on clothing, with price cuts of up to 75% off.

Fashion

  • 30% off everything at H&M.
  • Sweaters for $10 to $14.99 at Target.
  • Tees starting at $4 at Target.
  • 50% to 60% off cold weather accessories for women at Kohl's.
  • Men's designer suite separates for $199 at Macy's.
  • 50% off select styles women's clothing at Macy's.
  • Puffer vests for $14.99 and off-shoulder sweaters for $9.99 at New York & Company.
  • Up to 50% off Nike and Adidas fleece at Academy Sports + Outdoors.
  • 20% off your entire purchase at David's Bridal (Nov. 27 at 6 p.m. through Nov. 28 online).
  • 50% off everything from Nov. 28 to Dec. 1 at Express.
  • 20% off everything + 30% off $100 and 40% off $200 or more from Nov. 28 to Dec. 1 at ModCloth.
  • Up to 50% on men's and women’s clothing from Amazon Brands, including Amazon Essentials, Goodthreads, Daily Ritual, and The Drop.
  • Get 25% off everything (30% off $300+) during the Yellow Friday sale from Nov. 27 to Dec. 2 at Kendra Scott.
  • 40% off your entire purchase at Chico's.
  • 50% off everything in stores and online at Old Navy.
  • 40% off your entire purchase in stores and online at White House Black Market.

Shoes

  • Buy one get one 20% off at DSW, plus get a free tote with a $39 purchase (use online code BCFRIDAYS).
  • Women’s and men’s boots for $15 at Target.
  • 40% to 50% off all Nine West shoes and boots for women at Kohl's.
  • Up to 40% off footwear at Academy Sports + Outdoors.
  • Up to 25% off select styles from Sorel + discounts from other brands at Shoes.com.

Black Friday beauty deals

Black Friday is a great time to shop for makeup, hair-care products and skin-care products. Even pricey brands will be holding sales, and some stores often throw in free gifts with beauty purchases.

  • 20% off your order Nov. 29 to Dec. 2 at Glossier.
  • 20% off all beauty and fragrances at Kohl's
  • Up to 50% off in the beauty department including select products from Tarte, Smashbox, Clinique, Estee Lauder and more at Macy's. Plus beauty gift sets for as low as $10.
  • Clinique Best & Brightest set ($225 value) for $49.50 when you make a $29.50 Clinique beatuty purchase at Macy's.
  • Save up to 40% on professional and luxury beauty skin care, cosmetics, fragrance, hair and more at Amazon.

Best Black Friday smart home deals

Smart home has really blown up as a Black Friday category in the past few years, with discounts on everything from smart speakers, to video doorbells.

Smart home speakers

  • Echo smart speaker (3rd gen.) for $59.99 ($40 off) at Target and Amazon.
  • All-new Echo Dot with clock for $25 off – just $34.99 at Amazon.
  • Echo Show 5 for $40 off – just $49.99 at Amazon.
  • Google Home for $49 ($50 off) at Target.
  • Google Home Mini for $19 ($30 off) at Walmart and Target.
  • Google Nest Hub for $79 ($60 off) + $15 in Kohl's Cash at Kohl's.
  • Apple HomePod for $199 ($100 off) at Best Buy.

Smart home security, lights and climate control

  • Ring Video Doorbell 2 for $129.99 at Target and Best Buy.
  • Ring Video Doorbell Pro for $70 off -- just $179 at Amazon.
  • Google Nest Hello Video Doorbell for $149.99 ($80 off) at Best Buy and + $45 in Kohl's Cash at Kohl's.
  • Google Nest Learning thermostat in stainless steel for $179 ($70 off) at Target and + $45 in Kohl's Cash at Kohl's.
  • Philips - Hue White & Color Ambiance LED Starter Kit - White for $129.99 ($70 off) at Best Buy.

Best Black Friday earbud deals

Wireless earbuds are extremely popular, and discounts on the higher-end ones (such as Apple's AirPods are rare). Luckily, there are plenty of discounts this black Friday on various brands.

  • Apple Airpods with (non-wireless) charging case for $129 ($30 off) at Walmart -- store pickup only.

  • Apple Airpods with (non-wireless) charging case for $129 ($30 off) at Amazon.

  • Apple Airpods with (non-wireless) charging case for $144.99 ($15 off) at Target -- store pickup only.

  • Apple AirPods with wireless charging case for $164.99 ($35 off) with a Free Apple Music subscription for 3 months (new subscribers only) at Best Buy.

  • Apple AirPods with wireless charging case for $164.99 ($35 off) at Walmart -- store pickup only.

  • Apple AirPods with wireless charging case for $164.99 ($35 off) at Amazon.

  • Apple AirPods with wireless charging case for $169 ($30 off) at Staples.

  • JLab JBuds Air Executive Earbuds for $34 ($35 off) at Walmart.

  • JBL Free X True Wireless earbuds for $74.99 ($75 off) at Target.

Best Black Friday gaming deals

Video games and consoles make popular gifts and, luckily, Black Friday delivers on the discounts. Get up to $150 off popular consoles and huge savings on video games.

Best console gaming deals

  • Nintendo Switch Lite with $25 gift coupon at GameStop.
  • Nintendo Switch with "Mario Kart 8 Deluxe" Console Bundle + free screen protector for $299 at Best Buy.
  • Nintendo Switch with "Mario Kart 8 Deluxe" bundle for $299 at Walmart and Target.
  • New Nintendo Switch with longer battery life, Wireless Controller, Case, and Car Charger for $334.98 at Sam's Club.
  • Microsoft Xbox One X 1TB Star Wars Jedi: Fallen Order™ Deluxe Edition Console Bundle for $349.99 ($150 off) at Best Buy.
  • Microsoft Xbox One X 1TB Gears 5 bundle for $349.99 ($150 off) at Walmart and + $40 Target gift card at Target.
  • Microsoft Xbox One X 1TB Console Bundle: Star Wars Jedi: Fallen Order DE or NBA 2K20 for $310 ($190 off) at Amazon
  • Microsoft Xbox One X NBA 2K20 gaming bundle for $349.99 ($150 off) + $105 in Kohl's Cash at Kohl's.
  • Xbox One S 1TB Star Wars Jedi Bundle for $199 ($100 off) at Walmart
  • Xbox One S 1 TB All-Digital Edition with three free game downloads for $149 ($100 off) at Walmart.
  • PlayStation 4 1TB Bundle with three games for $199 ($100 off) at Walmart.
  • PlayStation 4 1TB Fortnite Neo Versa gaming console bundle for $199 ($100 off) + $60 in Kohl's Cash at Kohl's.
  • PlayStation 4 Pro with $25 gift coupon for $299 ($100 off) at Gamestop.

Best VR gaming deals

  • SONY PLAYSTATION VR BUNDLE FIVE-GAME PACK for $195.96 when you use promo code BF20 at Rakuten.
  • PlayStation VR bundle for $199 ($100 off) at Target.
  • PlayStation VR Astro Bot Rescue Mission and Moss Bundle for $199.99 ($100 off) + $60 in Kohl's Cash at Kohl's.
  • Oculus Go Virtual Reality 32GB Headset for $149 ($50 off) at Walmart
  • HTC Vive Pro VR Starter Kit for $799.99 ($300 off) at GameStop)
  • HTC Vive Pro headset for $599.99 ($200 off) at GameStop.

Video game deals

  • Select titles for $29.99 (including "The Legend of Zelda: Breath of the Wild," "Super Mario Odyssey" and "Mario Tennis Aces") at Target.
  • Select popular titles for $30 (including "Mario Odyssey," "Legend of Zelda Breath of the Wild" and more) for $30 at Walmart.

Best Black Friday phone deals

Need to upgrade your phone? You'll find discounts from carriers and gift cards with purchase at major big-box stores on Black Friday. These deals will knock hundreds of dollars off smartphones' high prices.

Samsung phone Black Friday deals

  • Galaxy S10, S10+ or Note10+ with $450 in Walmart e-gift cards with qualified activation at Walmart.
  • Galaxy S10, S10+ or Note10+ with $400 in Target gift cards with qualified activation at Target.
  • Samsung BOGO at T-Mobile (starting Nov. 15). Grab one Samsung Galaxy S10e, S10, S10+, S105G, Note10 or Note10+ and get a second free (with monthly bill credits) when you join T-Mobile and activate both new smartphones or add a voice line on an existing qualifying rate plan . Customers get up to $1,200 off the second device – which means all Samsung Galaxy S10 and Note10 smartphones are free!

iPhone Black Friday deals

  • iPhone 11, 11 Pro or 11 Pro Max with $300 in Walmart e-gift cards with qualified activation from Walmart
  • iPhone 11, iPhone 11 Pro or iPhone® 11 Pro Max with $200 in Target gift cards with qualified activation at Target.
  • iPhone 11 and 11 Pro for up to $500 off with qualified activation and trade in at Best Buy.
  • Get an iPhone 8 free or up to $450 off an iPhone 8 Plus (with monthly bill credits) when you trade-in a qualifying older iPhone and activate a new voice line on a qualifying rate plan at T-Mobile.

Google Pixel Black Friday deals

  • Google Pixel 4 or Pixel 4 XL with $300 in Target gift cards with qualified activation from Target
  • Up to $400 off Google Pixel 4 or 4XL with qualified activation at Best Buy
  • Google Pixel 4/4XL (unlocked) for $200 off at Google Store.

Best Black Friday computer and tablet deals

Whether you need a robust desktop or a sleek and light tablet or laptop, you'll find Black Friday deals. It's a great time to make these big-ticket purchases.

Desktops

  • Inspiron Small Desktop (1TB Hard Drive 4GB Memory) for $329.99 ($70 off) at Dell.
  • HP - Pavilion 27" Touch-Screen All-In-One - Intel Core i7 - 12GB Memory - 256GB Solid State Drive for $999.99 ($380 off) at Best Buy.
  • Lenovo Legion T530 Desktop for $899.99 ($460 off) at Lenovo (available 12 a.m. ET Nov. 29)
  • Lenovo IdeaCentre T540 for $699.99 ($300 off) at Lenovo (available 10 a.m. Nov. 29)
  • iMac for up to $200 off at Best Buy.
  • Alienware Aurora Gaming Desktop for $949.99 ($300 off) at Dell.

Laptops

  • Dell Inspiron 14 3000 laptop (4GB memory, 64GB hardrive for $129.99 at Dell.
  • Dell Inspiron 11 3000 2-in-1 (4GB memory, 64GB hardrive for $199.99 at Dell.
  • HP 15.6" Pavilion Horizon Blue R5 Laptop for $399 ($200 off) at Walmart
  • HP 11.6" Chromebook for $99.99 ($100 off) at Target.
  • Lenovo ThinkPad E495 14" Laptop for $299 ($198 off) at Lenovo (available 9 a.m. ET Nov. 29.
  • Lenovo Yoga C930 14" Laptop (core i7, 8GB RAM, 256GB SSD) for $969.99 ($530 off) at Lenovo (available starting at 12 a.m. ET on Nov. 28)
  • Macbook Air for up to $200 off at Best Buy.
  • Microsoft Surface Pro 7 - 12.3" Touch Screen - Intel Core i3 - 4GB Memory - 128GB SSD with Black Type Cover (Latest Model) for $599 ($360 off) from Best Buy.
  • Samsung Chromebook 3 11.6" 4 GB RAM, 16GB storage for $99 ($60 off) at Walmart
  • Samsung 11.6-inch Chromebook (2GB Memory, 16GB storage) for $89 ($100 off) at Best Buy.

Tablets/e-readers

  • iPad 7th Gen 32GB for $249 ($80 off) at Walmart and Target.
  • Samsung Galaxy Tab A 10.1 32GB for $149 ($70 off) at Walmart.
  • Fire HD 8 for $30 off – just $49.99 at Amazon.
  • Fire 7 Tablet for $20 off – just $29.99 at Amazon.
  • Fire 7 Kids Edition for $40 off – just $59.99 at Amazon.
  • Fire HD 10 Tablet for $50 off - just $99.99 at Amazon.
  • Kindle Paperwhite for $45 off – just $84.99 at Amazon.

Best Black Friday smartwatch and fitness tracker deals

Everything from super-advanced, high-end smartwatches to simple fitness-tracking bands is on sale this year for Black Friday. That gives you plenty of options at plenty of price points.

  • Apple Watch Series 3 (GPS) 38mm for $129 ($70 off) at Walmart.
  • Apple Watch Series 4 for $50 to $300 off at Best Buy.
  • Apple Watch Series 5 (GPS) 44mm) for $384.99 ($15 off) at Amazon.
  • Buy one Apple Watch Series 3, 4 or 5 and get a second one of equal or lesser value for $200 off (with monthly bill credits) at T-Mobile when you activate a smartwatch line (one for existing customers, two for new customers) to be used with the device.
  • Samsung Galaxy Watch Active Smartwatch 40mm for $149 ($50 off) at Best Buy, Amazon and Samsung.
  • Fitbit Inspire HR for $69 ($30 off) at Walmart, Target and + $15 in Kohl's Cash at Kohl's.
  • Fitbit Versa 2 for $149.95 ($50 off) at Targetand Macy's.
  • Fitbit Charge 3 for $99.99 ($50 off) + $30 in Kohl's Cash at Kohl's.

Best Black Friday toy deals

While the hottest toys of the year see few discounts, plenty of retailers deeply discount other toys and games.

  • Save 40% on the LEGO Star Wars Ultimate Millennium Falcon at Amazon.
  • 50% off Disney Frozen 2 Toys at JCPenney.
  • 25% off Barbie Toys at JCPenney.
  • 50% off Marvel toys at JCPenney.
  • Select ride-on cars and trucks for $50 off at Walmart.
  • Select dolls and boardgames for $5 each at Walmart.
  • Hover-1 Firefly self-balancing scooter with Bluetooth for $129.99 ($70 off) + $30 Kohl's Cash at Kohl's.
  • 50% off select games at Target.
  • All Hatchimals HatchiBabies for $29.99 ($30 off) at Target.
  • Fingerlings Hugs interactive plush monkey for $12.99 ($17 off) at Target.
  • Ryan's World Deluxe Piggy Bank Surprise for $30 (50% off) at Walmart.
  • Ryan’s World Cap’N Ryan’s Mega Mystery Treasure Chest—Limited Collector Edition for $79.99 starting Nov. 24. Exclusively at Target.

Best Black Friday home goods and appliance deals

Need a new washer-dryer set? A new mattress? These things are big-ticket purchases, but Black Friday deals can reduce your cost by hundreds. You'll also find plenty of deals on smaller-ticket home decor items.

Plus, Black Friday is one of the best times of year to shop for popular small appliances like the Instant Pot and Keurig coffee-makers.

Black Friday furniture and home decor deals

Black Friday small appliance deals

  • Instant Pot 6-Qt. Duo 7-in-1 for $49 ($30 off) at Walmart.
  • Instant Pot 6-qt. 7-in-1 Duo Nova multi-use pressure cooker for $64.95 ($35 off) at Target.
  • Instant Pot Duo 6qt 7-in-1 Pressure Cooker for $49.99 ($50 off) at Target.

Black Friday Air fryer deals

  • Instant Pot 6-Qt. Vortex Air Fryer for $49 ($50 off) at Walmart
  • Power XL Vortex 7-qt. Air Fryer for $59.49 ($80 off) + $15 in Kohl's Cash at Kohl's

Vacuum deals

  • iRobot 670 Wi‑Fi Vacuum for $197 ($47 off) at Walmart.
  • iRobot Roomba 690 Wi-Fi-connected robotic vacuum for $249.99 ($100 off) at Target.
  • iRobot® Roomba® e5 (5150) Wi-Fi® Connected Robot Vacuum for $279.99 ($95 off) at Bed Bath & Beyond.
  • iRobot Roomba e5 Wi-Fi connected robot vacuum for $329 ($170 off) + $75 in Kohl's Cash at Kohl's.
  • iRobot Roomba e5 Wi-Fi Connected Robot Vacuum Bundle for $399.49 ($130.50 off) + $105 in Kohl's Cash at Kohl's.
  • iRobot Roomba 960 for $399 at Amazon.
  • Shark Ion 750 Wi‑Fi Robot Vacuum for $149 ($80 off) at Walmart.
  • Dyson V7 Motorhead Stick Vacuum for $179 ($45 off) at Walmart.
  • Dyson Slim Ball Animal Origin Vacuum for $199.99 ($150 off) at Target.

Black Friday large appliance deals

Black Friday mattress deals

  • Bear Mattress: Get 25% off sitewide with coupon code GIFT. Plus, get two free Cloud pillows with every mattress purchase. Offer valid Nov. 13 to Dec. 9.
  • Brooklyn Bedding: Get 25% off site wide Nov. 29 to Dec. 2.
  • Mattress Firm: Get a King Mattress for the price of a Queen, and a Queen for the price of a Twin. Plus, get a free adjustable base with a $499 purchase and up to $600 select Tempur-Pedic adjustable mattresses. This is all during the Black Friday sale, which runs through Nov. 29.
  • Nest Bedding: Get $300 off select mattresses with promo code LUXNEST Nov. 17 to Dec. 8.
  • PlushBeds: Get $600 off memory foam mattresses and $!,250 off all latex mattresses. Plus, get free gifts with select purchases. Use coupon code BLACK19 Nov. 19 to 29.

Editorial Note: Any opinions, analysis, reviews or recommendations expressed in this article are those of the author's alone, and have not been reviewed, approved or otherwise endorsed by any of our partners.
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Best Black Friday Deals 2019: The Ultimate Roundup (2024)

FAQs

Does Black Friday really have the best deals? ›

According to WalletHub's holiday shopping survey, 35% of items at major retailers will offer no savings compared to their pre-Black Friday prices. A separate analysis of previous Black Friday sales found that 98% of the deals were the same price or cheaper at other points during the year.

What happened to Black Friday deals? ›

The shift to online retail over the years means that stores no longer need to lure people in the physical space to make a sale. Purchases can happen at any time, so retailers spread seasonal sales across several days. In the past, retailers used Black Friday sales as a tool for inventory management, Yang said.

Do people still line up for Black Friday deals? ›

Some people still go to the mall, though. Black Friday was once a hallmark celebration of American consumerism. Lately, it has lost some of its thunder. It's true that shoppers looking for big discounts can still line up early at Macy's or Best Buy on the day after Thanksgiving, in hopes of snagging a bargain.

How do I get the most out of my Black Friday sale? ›

Black Friday shopping tips
  1. Look for the best early deals. You can start shopping now for some of the best early deals. ...
  2. Use money-saving shopping apps. ...
  3. Make a wish-list. ...
  4. Plan for the crowds. ...
  5. Get cashback on what you spend. ...
  6. Opt-in to share your location. ...
  7. Follow your favorite brands. ...
  8. Set a budget.

Which store has the best deals for Black Friday? ›

You'll typically find the best Black Friday deals from big-name retailers like Walmart, Best Buy, and Target, with Amazon leading the pack. Amazon is a Black Friday favorite, not only because they typically offer the most competitive prices, but they also offer the biggest change of products.

Is it better to buy on Black Friday or Cyber Monday? ›

Black Friday generally offers better deals on big-ticket items like mattresses, laptops, and TVs. Cyber Monday, on the other hand, is a better day for saving on things like small appliances, clothes, accessories, and beauty must-haves.

Why is Black Friday not popular anymore? ›

Another shift in Black Friday culture is when one store starts its sales earlier, its competitor has to move its sale earlier too. This phenomenon means that Black Friday has evolved into a massive misnomer. The week-long sales also contribute to the lack of urgency that I now associate with Black Friday shopping.

Do stores mark up prices before Black Friday? ›

Retailers hike up the prices of items weeks before the holiday, only to announce dramatic cuts—ostensibly Black Friday discounts—that are a return to original pricing. The tactic, which is not new but under scrutiny with tools like Keepa, is part of why Black Friday's luster may be diminishing for some consumers.

What is the biggest sale day of the year? ›

This day marks the unofficial start of the Christmas shopping season, with promotional sales aiming to draw large crowds. Black Friday is the busiest shopping day of the year in the United States and retailers prioritize it and Cyber Monday as highly profitable holiday shopping days.

What is the most popular item bought on Black Friday? ›

Top-selling items of the season so far
  • COSRX Snail Mucin 96% Power Repairing Essence. ...
  • Amazon Fire TV Stick. ...
  • Hero Cosmetics Mighty Patch Original. ...
  • Ring Video Doorbell. ...
  • BISSELL Little Green Multi-Purpose Portable Carpet and Upholstery Cleaner. ...
  • She's Birdie Personal Safety Alarm. ...
  • Taco Cat Goat Cheese Pizza Game.
Nov 28, 2023

What retailers are consumers most looking forward to seeing their deals on Cyber Monday? ›

Jump Ahead for the Best Cyber Monday Stores in 2023
  • Amazon.
  • Best Buy.
  • eBay.
  • Macy's.
  • Target.
  • Walmart.
Nov 27, 2023

Can you get the same Black Friday deals online? ›

In recent years, online deals have been mostly identical to those offered in stores, too.

What is the best time to go shopping for Black Friday? ›

Foot traffic peaks between 2 p.m. and 4 p.m., which is when you should avoid shopping if you want to steer clear of the crowds. The best way to bypass the mobs of Black Friday shoppers seems to be getting up early. Google's graph suggests that foot traffic across all types of retail shops is lowest at around 5 a.m.

How much do prices actually go down during Black Friday? ›

Are prices actually lower? The answer-yes. On average, in-store discounts fall around the 20 percent off range the week of Thanksgiving, and rise to roughly a 37 percent savings on Thanksgiving and Black Friday. Online Black Friday deals follow suit with an average 34 percent discount.

Are Black Friday sales really worth it? ›

While Black Friday can help get you a good deal, it might not be the best deal. In fact, some research shows that “the overwhelming majority of deals have been cheaper or the same price at other times of the year,” per The Conversation. Here's a closer look at some examples.

Is Black Friday the best deal? ›

Depending on what you're shopping for, Black Friday can be the cheapest time to buy. But not every deal that shows up during November is a good deal. And this sales season will most benefit the smart shoppers who plan in advance. For the unwary, it can be easy to make bad buys.

Should I wait until Friday for Black Friday deals? ›

The entire idea of Black Friday was that retailers sell off old pre-Thanksgiving stock in order to free up storage and shelf space for Christmas items. If you buy before Thanksgiving's even started, it makes sense to think you're getting an inferior deal.

Do stores raise prices before Black Friday? ›

Retailers hike up the prices of items weeks before the holiday, only to announce dramatic cuts—ostensibly Black Friday discounts—that are a return to original pricing. The tactic, which is not new but under scrutiny with tools like Keepa, is part of why Black Friday's luster may be diminishing for some consumers.

Why are things cheaper on Black Friday? ›

Retailers may spend an entire year planning their Black Friday sales. They use the day as an opportunity to unload overstock inventory and offer doorbusters and discounts on seasonal items, such as holiday decorations and typical holiday gifts.

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